Media/Technology Executive

Mobile traffic is growing at incredible rates and advertising is following suit. A recent report from BIA/Kelsey stated that U.S. mobile ad spend is expected to skyrocket to $4 billion in 2015 up from $790 million in 2010. Who is spending all these ad dollars? According to the same report, by 2015 targeted local ads will account for 70% of mobile ad spend or $2.8 billion. It is anticipated the mobile ad spend will migrate from traditional media but also from standard online display advertising. Read more about the report here. Needless to say, anyone selling traditional or online ads better be prepared to not only sell into the mobile advertising space but also deliver products that generate results for advertisers. Continue reading →